The Cherry, conceived by Urbain Studio for Versuni and beautifully articulated by Aya Apton, is not just an award video—it's a celebration of the labor and creativity behind every accolade. We aimed to distill the essence of design and the intricate process it entails into a simple yet profound narrative. With the awards serving as mere cherries atop the hard work, our message resonates deeply with the dedication and passion of designers. A special acknowledgment to our set designer and art director for their remarkable creation of the expansive shelf in record time.